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KEYNOTE SPEAKERS

Judith Mair and Philipp Muller-Wirth, the two keynote speakers at the 2024 EASM Conference

Who is Philipp Muller-Wirth ?

Philipp Muller-Wirth Chief of Sport Section Sector for Social and Human Sciences, has had a distinguished career at UNESCO since 1991, focusing on three primary areas: partnerships with the business community, institutional communication and branding, and sport policy. He is currently spearheading UNESCO’s innovative global alliance, Fit for Life, which aims to harness cutting-edge data and tools to help governments and private investors unlock the full potential of sport for development.
Philipp’s notable contributions include coordinating UNESCO’s last three World Conferences of Sport Ministers (MINEPS V, VI, and VII) in 2013, 2017, and 2023. He also chaired the 2015 revision of the International Charter of Physical Education, Physical Activity, and Sport, and serves as Secretary of UNESCO’s Intergovernmental Committee for Physical Education and Sport (CIGEPS).

Conference Presentation
During the EASM conference in Paris, Philipp Muller-Wirth will address sport and social inclusion from a policy perspective, highlighting UNESCO’s efforts in this crucial area. His extensive expertise and experiences will undoubtedly enrich the conference, providing valuable insights for all attendees.

Who is Judith Mair?

Associate Professor Judith Mair is Discipline Leader of the Tourism Discipline Group at the UQ Business School, University of Queensland, Australia. She received her PhD from the University of Strathclyde in 2005, focusing on decision-making in the context of academic conferences. She also completed a postdoctoral research fellowship at Victoria University, Melbourne, and worked in the Department of Management at Monash University, Melbourne, before coming to UQ in 2014.

Conference Presentation
Judith’s work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them. She is working on a number of projects in fields including Olympic Games legacies, the links between events and social connectivity (including social capital, social cohesion and social justice) and assessing the potential impacts of climate change on the tourism and events sector.

We are delighted to have them as our keynote speakers and would like to thank both of them in advance for their presentation at the 32nd EASM Conference.